As a small business owner, certainly you have been told how important digital marketing is. In an age of advanced technology, it is crucial to maintain an active online presence, such as having a business website and several social media pages. While online marketing is as important as ever in 2016, there are some things to keep in mind when planning your marketing campaign. Below is a look at the top five digital marketing tips to help you succeed in 2016.
1. Virtual Assistant Searches
SEO (Search Engine Optimization) techniques, such as keyword placement are a crucial element of any digital marketing campaign, even today. However, the new surge of virtual assistance apps, like Siri are changing the way online users search for information. For example, instead of searching “salons in NYC” they are asking Siri “where is the closest salon?’
2. Thought Leadership
Today’s consumers are turning to the internet for solutions to their problems. Providing high-quality content, which provides industry specific information and solutions, works well in conjunction with SEO marketing. Once consumers consider your business to be an industry leader, they will be more likely to utilize your services.
3. Local Marketing Campaign
A unique challenge local businesses face is to ensure their marketing strategies are targeting the right audience – local consumers. It’s important to make sure your company is listed on as many local directories, such as Google, Yelp, Angie’s List, and the Better Business Bureau as possible. It is equally important to make sure your business name, address, phone number, and hours of operation are consistence among all of these sites.
4. Increased Video Marketing
Video marketing is one of the leading trends of 2016. YouTube alone boost more than one billion users and over four billion video views a day. The good news is that video marketing can be effective and affordable. For example, a salon owner can upload videos of how to do certain hairstyles. If the online user likes what they see, they are more likely to utilize your services.
5. Mobile Compatibility
Studies show that 68% of all smartphone users turn to their mobile devices for pre-purchase research. This mobile trend is likely to continue to increase in the upcoming years. To remain competitive in today’s age of technology, your online content must be mobile-friendly. Your potential customers should be able to read your content on their laptop and their smartphone.
Enhancing your digital marketing plan to include these five tips will increase your company success rate in 2016. The most important thing is to be consistent with the digital marketing strategies you develop. As a small business owner, you may not have time to create a successful digital marketing plan for your business, but professional online marketing services are very affordable and they can provide a great return on investment.