After finishing cosmetology school and getting your first job in a salon, or opening your own salon, it may seem as though the customers will just come to you. However, this is wishful thinking and without the dedication to making your salon the ‘go to’ spot for hair and nails, it can be quite difficult to make a profit. Some tips that will help optimize your marketing efforts and ensure your salon gets the attention and customers you want are found here.
Use social media
When it comes to salon marketing, one of the first things you should do is create your presence on social media. This is one of the most powerful – and free – tools you have at your disposal. While you can invest in salon advertising with social media, this is not always necessary. In fact, posting regular updates and getting your existing customers to share what you do for them can be quite beneficial and help you gain even more customers.
Find local businesses to partner with
There is no question that a new hair cut or color can make you feel like a totally new person. Why not extend this and partner with a local gym or spa and offer discounts for using both services. This is a great way to reach a new customer base and will be mutually beneficial for your salon and for the business you partner with.
Create effective CTAs
While you know that having a website is essential, do you also know the salon SEO techniques that will help to increase its success? One of the most important things you need to focus on is a call to action or CTA. This essentially tells visitors on the salon site what to do next. Carefully think about the action you want them to take, for example:
- Do you want them to call for an appointment?
- Share a coupon or deal?
- Download a free report on shampoo?
Whatever the desired action is, make sure it is spelled out in a clear and concise manner with your CTA. Remember, visitors want to know what to do next, so tell them.
Offer daily deals
Do you have a new product or service you want to highlight? If so, use social media to offer a “daily deal.” This can be a great way to get people to keep coming back to your social media page or website to see what great deal they can get now.
Leverage old-fashioned word-of-mouth advertising
There is still nothing quite as powerful as old-fashioned, word of mouth advertising. Get your friends, family and anyone else you know to spread the word about your services and products. This is a great way to get even more customers and you can encourage existing customers to spread the word by offering a discount for every referral they make.
Create a blog
Blogging is another powerful way to reach people and get them interested in what you have to offer. Be sure to create interesting and relevant topics, related to what you are offering and keep the content fresh and engaging.
When you take the time to consider all the options you have for salon marketing, you will quickly discover that there are affordable (and often free) ways to get the attention you want and need. If you need assistance, you can contact the Salon Marketing Gurus or visit their website at www.salonmarketinggurus.com for more information.