If you’re a locally owned spa, you might not have a lot of time or money for salon marketing and expensive advertising as the bigger salon giants. To compete on the big fish’s level but with a smaller budget, your salon marketing will have to be on a smarter level. Brainstorming with current partners is a smart move and a time proven method that will make sure your marketing is tailored to meet the needs of your salon while incorporating the core message and values.
Here are a few pointers for your salon advertising:
Create relevant content on your website. Blog categories or an on-site article directory are excellent for this.
Publish articles in local and trade magazines. The majority of people view published work as having more valuable than just a simple,plain blog post. Articles cost a little less than an advertisement found in the same magazine.
Try your hand at article marketing Publishing articles in the online world shows expertise, creates good backlinks to your website, builds credibility, and it’s easy to outsource at affordable rates.
Write e-books or published books. Books hold the most value compared to other types of content and is a good way to help establish the expertise.
Speak at seminars and teach workshops. You’ll get publicity from marketing the event and from the event itself
Network at the Chamber of Commerce. This is an old fashioned, classic marketing idea for a smaller businesses because it can lead to big dividends. Association with the Chamber makes finding partners or clients easy and it’s a great way to discover new opportunities to teach or speak.
Build a referral network. If you want a powerful salon advertising method, build referrals and work on the word of mouth. Building relationships with other professionals is a good place to start.
Open as many communication channels as appropriate such as Twitter, LinkedIn, Facebook and offer live chat on the company’s website, off email and related blogs and forums with the option for viewers to comment.
Survey your customers for great ideas. Listen to what is being said on blogs, Facebook and Twitter and Facebook for honest, solid market research for ideas on how to advertise to new clients.
Be everywhere. Having a podcasts, iTunes is a biggie, YouTube channel, and blogs in addition to social media makes salons very well known and in addition to building credibility. Go beyond just the salon’s website to get build new leads and traffic.
Ask for testimonials and reviews. This option is great for the online world and includes online reviews on some sites such as LinkedIn and Yelp. Build a testimonials page on the salon’s website and use the top online reviews in as a good online marketing tool