Owning a salon is a rewarding experience, especially when you consider the happiness you bring to people when you make them look and feel amazing. However, if you don’t market your business adequately, you might find you don’t have enough steady clients to give this feeling to. In order to gain clientele, there are a few techniques you can use.
1. Build a Website
Nowadays, a majority of people search the web to find a business when they need it. It’s much easier than any other method. To make sure your salon’s name comes up when they search for a hairdresser in your area, you can utilize salonmarketinggurus.com‘s services. We use salon SEO keywords and other salon marketing tactics to boost your salon’s ranking. We create a web presence for you that impresses.
2. Social Media Business Page
In addition to salon marketing via an impressive salon website design, you may also want to focus on other salon marketing techniques such as social media. You can reach a greater target audience because so many people will share your information with their friends. You’ll not only be able to gain more clients, you’ll also be able to interact with your current and future clients easier. Not to mention, you can send updates and promotional information to a large group of people at once. If you have clients who will let you take photos of after their haircuts, post these pictures on your page to showcase your work.
3. Pair with Photographers and Modeling Agencies
Find photographers and modeling agencies in your area, or even outside of your area, who are looking for hairstylists and makeup artists for their shoots and other gigs.
4. Start a Blog
Once again, we can’t stress enough what a powerful tool the Internet is when it comes to salon marketing. A blog draws in readers who were just interested in your articles and promotes your business to them. A lot of people are interested in reading reviews about haircare products and would love a tutorial on how to get a certain hairstyle. A blog has the ability to enhance your visibility in search engines. Plus, you can share you posts on social media to interact with your clients even more.
5. Do Your Hair
Always make sure your hair looks fabulous. Try creative hairstyles, so people compliment you and you can give them your business card when you thank them for their compliment.
With these important tips, you have the ability to draw in more clients and keep the ones you have. You’ll be able to market your company easily and more effectively than before.